The British Insurance Awards is your chance to Live Forever as a legend in the industry. 

This year, we’re celebrating a champagne supernova of insurance excellence, honouring the game-changers, innovators and stars who are leading the way.

Tonight we are proudly supporting United Against Dementia in partnership with the Alzheimer's Society.

Insurance United Against Dementia is an industry movement created and championed by leaders across insurance, in partnership with Alzheimer's Society. We are delighted to share that we have now reached our initial £10 million fundraising target to help end the devastation caused by dementia.

Through IUAD fundraising and activity we are committed to driving awareness and increasing understanding of dementia across the industry, helping more colleagues and customers to access advice and support if they are personally affected by the condition.

Why is IUAD so important?

There are currently 900,000 people living with dementia in the UK. With no cure and limited treatments, one in three people will develop the condition in their lifetime.

This disease has a devastating personal impact, but also far-reaching consequences for society as a whole – it currently costs the UK economy over £42 billion every single year.

What has IUAD achieved?

We are delighted to share that IUAD has now officially reached its initial £10 million goal to help fund Alzheimer’s Society’s support services and research programme, providing help for today and hope for tomorrow. This has only been possible with thanks to the dedication and enthusiasm from the industry.

There have been some incredible developments in the dementia research landscape recently and so IUAD will continue to unite the industry to raise both vital funds and awareness. Together, we will end the devastation caused by dementia.