2026 is a pivotal year for providers in the protection and health industry, COVER is proud to once again be recognising the best of the best at the COVER Customer Care Awards.

The FCA Pure Protection Market Study has made one thing clear, the industry’s products deliver on promises in the vast majority of cases. But there will always be space for innovators to push the boundaries of what is possible in the provider space.

This year, a focus on inclusivity and service levels will be the defining characteristics our judges will be looking for in order to sort the best from the rest. Improving underwriting times, paying claims, supporting underserved communities and broadening policy terms are critical for success in 2026.

Operating as submission-based awards, this year there are 12 awards aimed at organisations and four open to individual applicants, including the coveted Outstanding Protection and Health Leader and our *NEW* Rising Star award.

Focused on highlighting the support insurance providers offer advisers and their clients, the Customer Care Awards 2026 are open to insurance providers operating within protection and health as well as third-party providers.

We are proudly supporting Go Beyond:

We are a small charity that makes a huge difference to children in the UK who desperately need a break.

Without our supporters, children who care for their ill mums and dads, worry about where their next meal will come from, or fall behind at school and struggle to make friends would never get a break. Never get a chance to explore the great outdoors, go on adventures, or toast marshmallows by the fireside with new friends. Go Beyond puts magic into their lives.

Over the last 32 years, we have given over 20,000 vulnerable children breaks. For one week, they pack their troubles away and discover a life that’s full of fun, laughter and imagination.