Professional Adviser is proud to host the 2025 Women In Financial Advice Awards, in association with LV=, which celebrate the achievements of women working within the financial advice community and also the wider financial services arena.

These awards are not about men versus women or whether a particular gender is more suited to a career or role in financial services - they are simply about celebrating and recognising the achievements of women in a sector where they continue to be under-represented.

Whether it be the gender pay gap, the lack of senior women in the sector or the willingness of women even to seek financial advice, the sheer volume of news stories appearing in Professional Adviser in recent years stands as stark testament to this latter point. More positively, such coverage may be seen as a growing acknowledgement this issue can no longer be ignored and the extraordinary response to these awards in the past few years suggests the advice profession is making steady progress.

In highlighting the achievements of women already in financial advice or the wider financial services world, as well as recognising individuals of either gender who help to maximise the potential of women or are striving to bring about a more appropriate gender balance, the Women In Financial Advice Awards is now looking to play its part by helping to inspire more women to work in an already dynamic sector that, nevertheless, stands a long way short of fulfilling its true potential.

This year we are proudly supporting Wellbeing of Women:

Wellbeing of Women is a UK charity dedicated to funding research, education and advocacy across all of women's reproductive and gynaecological health. The charity invests in world-class research, champions education, raises awareness and tackles the taboos that exist in women’s health. The charity's focus areas include menstruation, fertility, pregnancy, childbirth, gynaecological cancers, menopause and incontinence